Companies often don’t think about their online reputation and so can often lose business before they have had chance to even pitch for it:
So what basically is Online Reputation Management?
It comes down to a strategic approach to controlling the message your business portrays and that means neutralising bad comments and press and on the web this can be difficult from an obvious point of view if you know nothing about SEO or Search engine optimisation then how can you change the listing which appear in Google?
So what many companies don’t realise is that you can control your reputation especially around your brand if you can control the first pages of Google.
Obviously this can become expensive so what question you should ask yourself is how much is your reputation worth and how much business could you loose if you don’t have your reputation managed?
